CELEBRATING 20 YEARS OF FANTASY AND FUN
The year 2016 marked the 20th anniversary of Fantasy World, Kuwait’s biggest toy store franchise. They had a small budget but a big message. They wanted to express their thanks to the families who have kept coming back to their stores, continually making them be a part of their happiest moments.
“For it is in giving that we receive.”
In keeping with budget constraints, we had to use Shutterstock images to create a unique visual motif for Fantasy World; the bulk of the creative, meanwhile, came from the copy itself. The copy had to be sentimental but without excessively indulging in sentimentality. Basically, sweet, moving and straight to the point. Suffice to say, it was a big hit, and the client loved it from the get-go.
FANTASY WORLD, RE-IMAGINED.
Coinciding the anniversary was the launch of Fantasy World's newly improved website, which we overhauled from the ground up. I aimed to tell a story the moment the visitors landed on the site, threading it across the toy store's various departments — this even included the "Contact Us" and the "Career" pages.