NEVER KNOW WHO YOU WILL RUN INTO
IMAGINE driving on a highway within the speed limit and suddenly coming into an unexpected traffic jam. You have breezed this highway many times before, so it's only natural you were caught unawares. Adding injury to another injury is this: While you were quick enough to hit the brakes and prevent a major accident from taking place, you were, nonetheless, unsuccessful from causing a fender-bender.
As you sit there, trying to process what just happened, you see the driver's door open. Immediately, you hope that whoever is emerging out of the car doesn't embody your worst fears. And perhaps you also think to yourself, "If only my car had Honda's Collision Mitigation Braking. I wouldn't haven been stuck in this ugly situation."
A situation that —I'd like to add— we effectively brought to life through a series of ridiculously funny ads.