AN EXTRAORDINARY SCHOOL JOURNEY AWAITS
One of the unique challenges of positioning Expo 2020 Dubai as a field trip that no school should ever miss is that we didn’t have much to showcase in terms of sights and sceneries. With the site being under construction, we had to be creative in conveying the look and feel of Expo 2020 using a variety of visual assets, existing and paid.
The initial task, however, was to create a platform that has the same marketing heft as Expo 2020’s own, The World’s Greatest Show. After rounds of research and drafts, The School Trip of a Lifetime was born, touting the four unique and immersive journeys that UAE students can expect to experience upon arrival.
This was followed by us working closely with our network of third-party agencies, ultimately creating a visually compelling promo full of pomp and a whole lot of verve.
